Ecommerce SEO Audit

A 60 page audit you can actually action.

A deep, prioritised SEO audit for UK Shopify, Shopify Plus or WooCommerce stores. Delivered in 10 working days. Every issue ranked by estimated revenue impact and effort to fix.

60+

Pages of analysis

10

Working days

£1,800

Flat fee

The work

How we approach ecommerce seo audit.

Most SEO audits are 200 pages of generic Screaming Frog output, dumped on a founder with no prioritisation and no sense of what actually matters. Ours are different, focused on the technical SEO, site structure and content depth decisions that actually move organic revenue.

We send back a 60 page document with one job. Tell you exactly which fixes will earn you the most organic revenue, ranked by impact, sized by effort, and matched to your platform. You can hand it to your in-house dev team, your existing agency, or back to us to ship as a retainer.

What's included.

Full crawl analysis

Site-wide crawl covering canonicals, redirects, indexation, internal linking, orphan pages and crawl waste.

Core Web Vitals review

LCP, INP and CLS scored by template on mobile and desktop, with specific theme, plugin or app recommendations.

Site structure & internal linking

Information architecture mapped end to end. Internal linking model, anchor text distribution and authority flow analysed.

Content & on-page audit

Title tags, meta descriptions, H1s, copy depth, keyword cannibalisation and content gaps across product, category and editorial templates.

Schema & structured data

Coverage and validation review of Product, Offer, BreadcrumbList, FAQPage and Organisation schema, plus AI search readiness.

Competitor gap analysis

Top 5 competitors analysed for keyword, content and structural gaps you can credibly capture in the next 90 days.

Prioritised roadmap

Every fix ranked by estimated revenue impact and effort. 30, 60 and 90 day delivery roadmap, ready to ship.

Video walkthrough

60 minute recorded walkthrough of the findings plus a live Q&A call so nothing is left ambiguous.

What this ecommerce SEO audit covers

This is a full technical and content audit of a UK Shopify, Shopify Plus or WooCommerce store, scoped specifically for ecommerce founders who need to know exactly where organic revenue is leaking. It is not a tool export and it is not a generic template. Every audit is hand-checked by a senior SEO using your real data, your real templates and your real competitors.

The audit covers technical SEO (crawl, render, index, Core Web Vitals, schema, JavaScript), site structure (information architecture, internal linking, faceted navigation, URL design), on-page optimisation (title tags, meta, headings, copy depth across product, category and editorial templates), content depth and topical authority, AI search readiness, and a prioritised competitor gap analysis.

Who this audit is for

UK ecommerce founders running a Shopify, Shopify Plus or WooCommerce store between £500k and £20m revenue, where organic has stalled or never properly started. Common reasons stores book the audit:

  • Organic traffic has plateaued for two or more quarters despite content investment
  • A theme or platform migration has tanked rankings and recovery is stalling
  • Paid social costs are climbing and the brand needs a defensible organic channel
  • An existing agency is delivering reports nobody understands and results nobody can verify
  • Pre-investment due diligence requires an independent view of organic risk and opportunity

Technical issues we surface

Every audit hand-checks the technical issues that most commonly cap ecommerce organic revenue:

  • Duplicate URLs from /collections/x/products/y or ?filter parameters
  • Render-blocking JavaScript capping mobile LCP
  • Faceted navigation generating thin, indexable filtered URLs
  • Broken or missing Product, Offer, BreadcrumbList and FAQPage schema
  • Redirect chains, 302s where 301s belong, and orphan pages
  • Sitemap and robots.txt configurations leaking crawl budget
  • International setup issues, hreflang, ccTLD vs subfolder, currency handling
  • JavaScript-rendered content that Google may render but AI search engines cannot

Site structure and internal linking review

We map your current information architecture end to end and overlay it against commercial intent. Categories that should exist but don't. Products orphaned from their natural parent category. Anchor text wasted on "click here" instead of intent-matching phrases. Editorial pieces that should link into commercial collections but don't. The internal linking section alone usually finds five to ten high-impact, low-effort fixes that lift rankings within weeks of shipping.

Proof and pricing

The audit is a flat £1,800, delivered in 10 working days from kickoff. Roughly 60% of audit clients move onto a retainer afterwards, but the audit document is self-contained and entirely usable by your in-house team or existing agency. Every audit comes with a recorded video walkthrough and a follow-up Q&A call within five working days of delivery.

The process.

01

Brief & access

30 minute kickoff call. We get Search Console, GA4 and platform admin access.

02

Crawl & analyse

5 days running tools, hand-checking templates, mapping competitors and reviewing real customer queries.

03

Synthesise

3 days writing the document. Every finding grounded in data and sized for revenue impact.

04

Walkthrough

60 minute recorded video walkthrough plus written doc. Live Q&A call within 5 working days.

What the audit typically uncovers

70+ prioritised findings, ranked by revenue impact

Every audit lands with 70 to 120 distinct findings across technical, structural, on-page and content. We rank each by estimated revenue impact and effort to fix, then package the top 20 into an immediately actionable 30-60-90 day roadmap. The remaining findings sit in a backlog you can work through over the following quarter.

60+

Pages of analysis

10

Working days

£1,800

Flat fee

Common questions.

How much does the audit cost?
£1,800 flat fee, no add-ons. Includes the written document, recorded video walkthrough and a live Q&A call within 5 working days of delivery.
How long does it take?
10 working days from kickoff to delivery once we have access to Search Console, GA4 and your platform admin.
Can I hand it to my own dev team?
Yes. Most audits are written assuming implementation is handled internally or by an existing agency. Each finding is sized so you can scope and price the fix yourself.
Do you offer a follow-up retainer?
Optional. About 60% of audit clients move onto a retainer afterwards. There is no obligation, and the audit document stands on its own.
Does the audit cover backlinks or link building?
We review your existing link profile for toxic links and brand mentions you could reclaim, but we do not recommend or run outreach campaigns. Our focus is technical SEO, site structure and content authority, the levers that compound.
Do you audit Shopify, Shopify Plus and WooCommerce?
All three. We also audit headless Shopify (Hydrogen) and custom WordPress builds. Other platforms case-by-case.

See all SEO packages

Ready to grow your store's organic revenue?

Book a free 60 minute audit. We'll show you exactly where the revenue is leaking and what we'd fix first.