Ecommerce SEO Agency
A West Midlands SEO programme for Shopify, WooCommerce and B2B trade stores. Jewellery Quarter depth, B2B trade specialism, and serious organic growth without London markup.
14
Birmingham clients
£1.9M
Organic revenue / yr
7
Jewellery brands top 3
The Birmingham scene
Birmingham doesn't have the noise of London or Manchester ecommerce, but the brands we work with here punch above their weight. The Jewellery Quarter alone has produced three of our most successful jewellery engagements. Add B2B trade Shopify stores in Solihull and Wolverhampton and a handful of WooCommerce homeware brands in Edgbaston and Moseley, and Birmingham is one of our most commercially efficient cities to operate in.
The margins on the work here are typically better than the south. Less paid social competition. Lower acquisition cost in adjacent channels. Buyers who convert without needing the level of brand investment that a London DTC needs to crack the same SERP. That changes what the SEO work needs to deliver, it's less about brand-building content and more about ranking specific commercial intent fast.
We split our Birmingham retainer hours roughly 40 / 35 / 25 between technical, content and topical authority content. That ratio is heavier on technical than our London average, because most West Midlands stores we audit have meaningful technical debt that's invisible to the marketing team but capping organic growth at a third of what's achievable.
Jewellery Quarter specialism
The Jewellery Quarter is the densest concentration of jewellery ecommerce in Europe. We've shipped seven engagements inside the JQ since 2022, and the architecture is now a repeatable playbook: diamond shape filter pages, metal landing pages, setting style guides, occasion guides (engagement, eternity, anniversary), budget tiers, ethical sourcing badges and lab-grown vs natural diamond comparisons.
Topical authority content for jewellery is its own discipline. We don't pitch trend data to The Mail. We earn coverage in Professional Jeweller, Retail Jeweller, Brides, Stylist Bridal and the major lifestyle weddings titles. Those domains carry real authority for engagement and wedding band SERPs, and the coverage compounds over years rather than expiring with the news cycle.
On the technical side, jewellery PDPs need schema work most agencies don't do properly. Product schema with offer, currency, availability, sku. Aggregate rating where you legitimately have reviews. Material and gemstone structured properties. We've seen rich snippet adoption lift CTR on JQ PDPs by 18 to 34%.
B2B trade ecommerce
Roughly a third of our Birmingham work is B2B trade ecommerce, Shopify and WooCommerce stores selling into other businesses with gated pricing, account applications, MOQs and trade tiers. SEO for this profile is its own beast. Standard consumer playbooks tend to either cannibalise brand search or expose pricing the trade team needs gated.
We handle three things that most agencies get wrong here. Gated content architecture that doesn't crater Googlebot's ability to understand category structure. Trade vs consumer URL strategy that keeps the two audiences cleanly separated in search. And category copy that ranks for commercial intent without making the trade buyer feel they're being sold to like a retail customer.
Birmingham, Solihull and Wolverhampton between them have the highest concentration of B2B Shopify stores outside London. If you're a trade brand inside the M6 / M42 / A45 triangle and you've never had SEO done properly, the upside is usually six-figure annual revenue inside 12 months.
Quarterly on-site days combined with Solihull, Wolverhampton, Coventry and Leicester visits.
Coverage of B1, B2, B3, B15, B18, B29 and B91 postcodes.
Jewellery Quarter playbook ready on day one, no learning curve, no warm-up quarter.
B2B trade SEO without cannibalising brand or exposing gated pricing.
Free 60 minute audit and a Loom walkthrough within one working day.
Retainers from £1,500 per month, rolling 30-day notice, no 12-month lock-ins.
Jewellery Quarter brand
Top 3 for 'engagement rings UK' inside 11 months. Organic revenue up 287%, blended CAC down 38%.
Solihull B2B trade supplier
Trade and consumer SEO architecture rebuilt. Non-brand organic up 194%, trade applications up 71% quarter over quarter.
Edgbaston homeware brand
Programmatic collection engine launched. 1,400 new ranking keywords in 9 months, organic revenue up 218%.
Birmingham is one of ten cities we cover in depth. See our full breakdown of ecommerce SEO locations across the UK, or read about our work in ecommerce SEO Nottingham, ecommerce SEO Leeds and ecommerce SEO Manchester.
Book a free 60 minute audit. We'll show you exactly where the revenue is leaking and what we'd fix first.