Ecommerce SEO Agency
A Yorkshire-focused SEO programme for Shopify and WooCommerce stores scaling past £1m organic revenue. Programmatic at scale, no London markup.
11
Yorkshire clients
£1.4M
Organic revenue / yr
4
Programmatic engines
The Leeds scene
Leeds is the most underrated ecommerce city in the UK. Asda's HQ, ProCook, PureGym and a steady wave of Shopify DTC brands have emerged out of the city's tech and design scene over the last five years. The talent depth, particularly on the dev and design side, means Leeds brands tend to ship better, faster sites than their London peers.
Our Leeds roster sits in Duke Studios, Avenue HQ, Kirkstall Forge and the steady stream of converted Holbeck mills. Most clients are at the £1m to £5m organic revenue stage, scaling without venture pressure but with real ambition. The brief is more efficient growth, not bigger budgets, exactly the brief programmatic SEO is built for.
We split our Leeds retainer hours roughly 30 / 50 / 20 between technical, content and topical authority content. The content weight is the highest of any city we work in, because programmatic engines need volume of high-quality landing pages, not one-off blog posts.
Programmatic SEO at scale
Programmatic SEO done badly is doorway pages. Done well, it's the most efficient way to capture long-tail commercial intent at a scale no in-house team can match by hand. We've shipped four Leeds programmatic engines in the last 18 months, typically 600 to 2,400 unique landing pages each, with measurable organic uplift inside 90 days.
The engines we build vary by sector. For an outdoor brand: activity x location pages (climbing in the Peak District, wild swimming Yorkshire). For a fitness brand: equipment x training goal x experience level. For a homeware brand: room x style x colour palette. For a pet brand: breed x condition x life stage. The structure is always the same: real product or article content backing each page, dynamic variant data, internal linking that earns crawl budget, and schema mark-up that picks up rich snippets.
What kills most programmatic engines is thin content. We build ours with a baseline content quality floor that holds the Helpful Content classifier at bay and earns rankings sustainably. Most of our Leeds engines are now generating 30 to 60% of total organic sessions.
Yorkshire-wide coverage
Eleven active Yorkshire retainers means we're in the region almost every week. On-site days are typically combined: a Tuesday in Leeds, Wednesday in Sheffield, Thursday in York. One trip, three to five client touchpoints, full retainer coverage without inflated travel costs.
The regional knowledge compounds. We know which Yorkshire titles (Yorkshire Live, Leeds List, Sheffield Star) earn coverage that genuinely lifts authority. We know which local Shopify and WooCommerce dev partners ship clean work versus which leave technical debt that we end up unwinding in month two. We know which warehouses to recommend when an inbound brand needs Yorkshire fulfilment.
That regional depth matters more than most clients realise on day one. By month four it's the difference between a generic SEO retainer and a partner who knows the local commercial landscape.
Quarterly Yorkshire trips covering Leeds, Sheffield and York in the same week.
Coverage of LS1, LS2, LS6, LS11 and LS27 plus the wider West Yorkshire footprint.
Programmatic content engines as a core deliverable, not a one-off project.
Named senior strategist as your day-to-day contact, never juniors.
Free 60 minute audit with a Loom walkthrough inside one working day.
Retainers from £1,600 per month, rolling 30-day notice, no lock-ins.
Holbeck outdoor brand
Programmatic activity-by-location engine. 1,800 ranking keywords in 7 months, organic revenue up 246%.
Leeds city centre stationery
Editorial guides plus PDP schema rebuild. Top 5 for 14 commercial terms inside 9 months, blended CAC down 29%.
Kirkstall fitness brand
Programmatic equipment x goal engine. From 4k to 38k monthly organic sessions in 6 months.
Leeds is one of ten cities we cover in depth. See our full breakdown of ecommerce SEO locations across the UK, or read about our work in ecommerce SEO Manchester, ecommerce SEO Nottingham and ecommerce SEO Edinburgh.
Book a free 60 minute audit. We'll show you exactly where the revenue is leaking and what we'd fix first.