About ClutchSEO
We started ClutchSEO after years of watching ecommerce brands get burnt by generalist agencies. Today we work with founders who care about organic revenue, not impressions.
Our story
We started ClutchSEO in 2019 after years of watching DTC brands and Shopify Plus stores get burnt by generalist agencies. The frustration was simple. Most SEO agencies treat a £4m homeware brand the same way they treat a SaaS startup or a local plumber.
Ecommerce SEO is its own discipline. Collection architecture, faceted navigation, schema, Core Web Vitals on theme-bloated stores, programmatic content for product variants. None of it gets covered properly by generalists.
Several years on, the team has grown into a focused group of senior SEOs. Every one of us has shipped Shopify or WooCommerce work. We turn down briefs we're not the right fit for, and we keep the client list small on purpose. Our focus is on what compounds in the era of AI search: technical SEO, site structure and topical authority content.
We measure success by attributable organic revenue. Vanity rankings on terms that don't convert are noise.
We only work with Shopify and WooCommerce stores. That focus compounds. Every store we touch makes the next one faster.
Rolling monthly retainers. If we're not earning our fee back inside six months you walk, no questions asked.
Senior strategists on every account. The person who scoped the work is the person doing the work.
No interns. No outsourcing.
Head of SEO
12+ years in ecommerce SEO. Previously led organic at a £40m DTC brand. Sets strategy across every retainer.
Technical SEO Lead
Liquid, Hydrogen and Core Web Vitals specialist. Background at a Shopify Plus Partner agency.
Content Strategist
Builds keyword-led content engines for ecommerce stores. Background in editorial and long-form commerce copywriting.
WooCommerce & WordPress Lead
WordPress performance, schema and migration specialist. Owns every WooCommerce technical engagement.
Book a free 60 minute audit. We'll show you exactly where the revenue is leaking and what we'd fix first.