ChatGPT Business Hub for Shopify Stores: How to Claim Your Profile and Read the Click Data

The 6 steps at a glance

#	Step	Where to do it	Done when	Minutes	Done?
1	See what ChatGPT says about you	ChatGPT: ask where to buy your main product in the UK	You’ve noted whether you’re named, and who is	3
2	Check your products reach ChatGPT	Shopify admin → Sales channels → Agentic	ChatGPT shows as switched on for your store	3
3	Claim your store	Shopify admin → Apps → ChatGPT, or Business Hub in the ChatGPT sidebar	Your claim shows as received	5
4	Pass the ID check	Business Hub → Manage business → Verify with Persona	You can edit your profile	5
5	Fill in your profile	Business Hub → your business	Description, logo and policies are all yours	10
6	Read your numbers	Business Hub → Insights	You’ve noted mentions, clicks and topics for 28 days	5

Part 1: Is your store already in ChatGPT?

Before claiming anything, it’s always worth knowing where you’re starting from. Your products may already be showing up in ChatGPT without you even doing a thing.

Step 1: What does ChatGPT say about your store today? (3 minutes)

Open ChatGPT and search for something such as “Where can I buy [your biggest product] in the UK?” Then ask it directly what it knows about your store. This is the same test as the bonus ChatGPT check in our 20-minute Shopify SEO test, and it gives you a before picture to compare against later.

• Done when: you have made a note of three things: whether your store is cited by ChatGPT, which stores were named instead, and anything it got wrong about your store.
• Watch out for: ChatGPT won’t give you the same answer twice, so ask each question a few times. If you show up once, but not again, that is normal, as ChatGPT is trying to serve results to meet the searcher’s needs. You’re looking for a rough picture here, not a score.
• The cost of not doing this now is that you’ll be in a situation where you’ve got nothing to compare against later down the line. Once your profile’s live, you won’t be able to tell if it’s made a difference.

Step 2: Are your products already reaching ChatGPT? (3 minutes)

Go to your Shopify admin portal and click the Sales channels, then click the Agentic option. Shopify will send the products, prices, and stock levels of the eligible store to ChatGPT through a feature in Shopify called Catalog. You don’t need to build any product feeds to apply for anything, that is all separate from the Business Hub.

• Done when: ChatGPT shows as switched on for your store on that page.
• Watch out for: Shopify needs your store to have terms of service, a privacy policy and a returns and refunds policy before it’ll share your products with ChatGPT. If any are missing, add them first. Your store also needs to sell to customers in the US for this to work, even if you’re based here in the UK.
• The cost of skipping this is that you could claim a profile for a store whose products ChatGPT can’t see. If the page shows your store isn’t eligible and you’re not sure why, ask whoever manages your Shopify SEO.

Part 2: Claim and verify your profile

This is the stage that gets you into ChatGPT’s Business Hub, and there are two ways in for a Shopify store. Both of them will end up in the same place.

Step 3: Claim your store (5 minutes)

The fastest, easier way to claim your store is straight through Shopify, as it proves that the store is yours without needing any codes or phone calls.

1. Install the free ChatGPT app from the Shopify App Store.
2. In your Shopify admin, go to Apps → ChatGPT and click Get started.
3. Log in to ChatGPT with the account you want to manage the business from.
4. Claim your business, or create a profile if there isn’t one yet.

If you’d prefer not to install the app, sign into ChatGPT through your browser, open the Business Hub from the sidebar, search for your store, and choose Shopify store as the option to verify. Alternatively, you can verify with a phone call or text to your business number, or using a DNS record.

• Done when: your claim shows as “Claim received” or “Review in progress”. OpenAI emails you once it’s decided.
• Watch out for: the app asks for a lot of permissions, including customer data and marketing access. Read through them before you approve, and use the Business Hub route if you’re not comfortable.
• Watch out for: it’s a beta, and some stores outside the US have been put on a waitlist. If that happens, you haven’t done anything wrong.

Step 4: Pass the ID check (5 minutes)

Open your Business Hub, click Manage business, and then verify with Persona. In this case, Persona is the company that OpenAI uses to check the identity, and it’ll ask for a picture of a government-issued ID. You won’t be able to edit your profile or see any stats until this has been approved.

• Done when: you can edit your business details.
• Watch out for: the person who does this has to own the business or be authorised to represent it, and it’s their personal ID that’s checked. If someone else does your SEO, do this step yourself.
• The cost of skipping this is that your claim just sits there. An approved claim without the ID check gives you nothing to look at.

Step 5: Fill in your profile (10 minutes)

Open your business in the Business Hub and go through each required field. Your products come from Shopify, but your descriptions, logo, and policies come from here, so they’re important to get right. Compare what is there with the notes that you made in step 1 and fix any mistakes that ChatGPT has made about the business. Clarifying this data is important to ensure that the LLM (Large Language Model, AI) has the most up-to-date information to show shoppers.

• Done when: the description, logo, and delivery and returns details are all your own and match what’s on your store.
• Watch out for: OpenAI can add to or overwrite the details on a listing, so check back every so often.
• The cost of skipping this is that ChatGPT carries on describing your store from whatever it’s found elsewhere. For more on what these tools look at, read our guide on how AI systems pick products.

The profile will require the business name, category, description, contact details, location, hours, photos, and products.

Part 3: What do the numbers tell you?

Once your profile has been reviewed and verified, Business Hub will start showing you how many people have come across your store in ChatGPT. There won’t be much data yet, so it helps to know exactly what each number means.

Step 6: Read your numbers (5 minutes)

Open your Business Hub and click Insights. You can toggle between the last 7 days and the last 28 days. The data typically runs about a day behind the current date. In here you’ll see three things:

1. Mentions. This is how many times ChatGPT has referred to your store. OpenAI hasn’t said whether two mentions in one conversation count once or twice.
2. Website clicks. This is how many times someone’s clicked a link to your website in ChatGPT. OpenAI’s own note says clicks don’t confirm a visit or a sale.
3. Discovery topics. These are the common themes in the conversations where your store comes up. You’ll see up to five.

Some accounts also show profile views. To see what those clicks turned into, open Shopify admin → Analytics → Reports → Sessions by referrer and look for chatgpt.com.

• Done when: you’ve noted your mentions, clicks and topics for the last 28 days.
• Watch out for: dashes and empty charts don’t mean zero. OpenAI only shows a number once there have been enough conversations, and it hasn’t said how many that is.
• The cost of skipping this is that you’ll keep guessing whether ChatGPT matters for your store, when you could be looking at it.

What do your numbers mean?

What you’re seeing	What it means	What to do next
Dashes or empty charts	There haven’t been enough conversations about your store for OpenAI to show a number. It doesn’t mean no one’s seen you.	Leave it and check back in 28 days. Run step 1 again in the meantime.
Mentions, but very few clicks	ChatGPT’s naming your store, but people aren’t clicking through to it.	Ask ChatGPT about your products and read how it describes you. Fix anything that’s wrong in your profile, and check your prices and stock are showing.
Clicks, but no visits or orders in Shopify	People are clicking, but they’re not arriving or not buying. A click in Business Hub isn’t a confirmed visit.	Compare the clicks with chatgpt.com in your Sessions by referrer report, and look at which pages those visitors land on.
Discovery topics that don’t match what you sell	ChatGPT’s linking your store with the wrong things, or missing your main range.	Make sure your main collections have their own written text that says clearly what you sell and who it’s for.
Your claim’s been waitlisted or refused	The beta hasn’t reached your store yet. This has been common outside the US.	Steps 1 and 2 are still worth doing. Try the claim again in a few weeks.

Paying someone for SEO? What to ask them

• Take the numbers that you’ve gathered and speak to them about it. Find out what can be done to improve these numbers, as AI shift is here, and it’s growing at a rapid rate.
• Questions to ask:
  • Has our Business Hub profile been claimed, and whose ChatGPT account is it under?
  • How many mentions and clicks did we get in the last 28 days?
  • What are our discovery topics, and do they match what we sell?
  • What does ChatGPT say when you ask it about our main product?
  • What’s the plan for getting us named more often?

We’d recommend having the profile sit under your own ChatGPT account, with your provider given access, so you keep it if you ever part ways. If you’d like more to ask, read our 8 questions to ask your SEO agency.

FAQs