GEO & AEO

AI search optimisation that actually drives revenue.

Traditional SEO is no longer enough. We optimise your store’s digital footprint so conversational engines confidently cite your brand, products, and authority when high-intent buyers ask complex questions.

  • Brand Citation Growth: Secure direct recommendations in natural language AI prompts.
  • LLM Engine Indexing: Optimise structural schema and unstructured content for AI crawlers.
  • Share of Voice Tracking: Measure exactly how often your brand appears in AI overviews against competitors.

★★★★★ on Google

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Optimised for: ChatGPT • Google Gemini • Perplexity AI • Microsoft Copilot • Claude

THE WORK

Optimising your brand for the AI-first web.

We are a Manchester-based digital performance agency built to ensure brands dominate modern search landscapes, securing visibility from both human buyers and AI model crawlers.

As specialists in Generative Engine Optimisation (GEO), Clutch actively bridges the gap between traditional data-driven SEO and advanced semantic indexing. We engineer your digital footprint specifically to satisfy the data parsing requirements of Large Language Models (LLMs).

Our technical team works natively with emerging search behaviours, optimising your authority architecture to guarantee your brand is cited directly within AI Overviews and natural language engine outputs as search landscapes transition.

Clutch’s approach to GEO.

At Clutch we engineer high-performance asset structures that satisfy conversational engine models without compromising human-centric conversion. Your digital ecosystem requires absolute visibility across every algorithmic shift, and our technical architecture ensures your authority is recognised where it matters most.

Here’s how we execute the work:

Comprehensive content  

Deep diving into topics, answering long-tail questions in a natural, direct way.

E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness)

Showcasing author experience, accreditations, customer reviews, real-world use cases, and regularly updated content to build authority.

Key decision-making information

Including pricing, specifications and benefits to help customers make informed decisions.

Intent-driven structure

Arranging content so AI can understand intent and context

Credibility and helpfulness

Focus on making trustworthy and actionable content that aligns with the customer’s needs.

Brand signals

Demonstrating brand authority by using reviews, fast delivery, and transparent pricing – clear information that AI understands.

What GEO services do we offer?

We align your digital assets with the data-scraping parameters used by modern LLMs. By combining technical schema optimisation with strategic semantic structuring, we ensure your brand remains highly visible and trusted across all AI search platforms.

01. Creating content for AI visibility

02. SEO & AI visibility auditing

03. Brand entity building & semantic structuring

04. Technical optimisations & structured data

05. Multi-platform visibility tracking

FREQUENTLY ASKED QUESTIONS

Common questions.

AI SEO, also called GEO (generative engine optimisation) or AEO (answer engine optimisation), is the work of making your store easy for AI tools to understand, trust and recommend. When a shopper asks ChatGPT or Google’s AI Mode “what’s the best gift for a new dad?”, AI SEO improves the chances your store and products are part of the answer.

Mostly no. AI tools draw heavily on the same signals as Google: clear product information, helpful content, a fast and crawlable site, and other websites talking about you. The differences are in the details, such as writing answers AI can quote directly, keeping product data complete and consistent, and building mentions on the sites AI tools trust.

No, and you should be wary of anyone who says they can. AI answers change from one conversation to the next, and nobody controls them. What we can do is remove the things stopping AI tools from recommending you, then measure how often you appear over time.

ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot. They each work slightly differently, but the same foundations help across all of them.

Yes. Shopify has some built-in links to AI shopping features, so the focus is on making your product data and pages good enough to be recommended. WooCommerce stores rely more on structured data, well-organised category pages and strong content, all of which you control.

Technical fixes such as product data, schema and crawl access usually take effect within 4 to 8 weeks. Being mentioned more often in AI answers builds over 3 to 6 months, because it depends on content and on other sites referencing you.

No. Work runs month to month, and you can stop at any time. Monthly retainers start at £1,200, and if you’d rather do the work yourself, we’re happy to point you in the right direction on a free call.

GET VISIBLE

The AI SEO agency keeping your website at the forefront.